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The Rise of Coloured Mascara in 2025

If your makeup routine has been feeling a little… predictable, it might be time to step outside the black-lash box. Coloured mascaras are officially back — and this time, they’re bold, modern, and made to enhance your natural features rather than overwhelm them.

From fashion runways to TikTok tutorials, beauty lovers everywhere are swapping their standard black wands for pops of blue, purple, and deep plum. The best part? Coloured mascara isn’t just a trend — it’s a flattering, customisable way to make your eyes stand out and your personality shine.

Black Mascara: The Classic That Never Fails

Let’s start with the staple.
Black mascara is timeless for a reason. It adds instant definition, making your lashes look fuller, longer, and more dramatic — no matter your skin tone or eye colour.

Best for:

• All eye colours, but especially light eyes (blue, green, hazel) as the contrast makes them pop.

• Medium to dark hair tones, since the black ties the look together naturally.

• Any occasion — from everyday wear to full glam nights out.

For a softer take, try one coat for a natural lift, or build up layers for high-impact drama. Black is the go-to if you want your eyes to look bigger, sharper, and more defined without experimenting too far.

Blue Mascara: Bright, Playful, and Eye-Enhancing

Think of blue mascara as the little black dress’s fun best friend. It’s unexpectedly wearable, instantly brightens the whites of your eyes, and gives your look a playful edge — perfect for summer or a night out.

Best for:

• Brown or hazel eyes – blue mascara brings out golden and amber undertones, creating a stunning contrast.

• Fair to medium skin tones – the blue stands out without clashing.

• Blonde or light brown hair – complements cooler undertones and adds a fresh, bright finish.

Pro tip: Apply black mascara at the base of your lashes first, then coat the tips in blue for a subtle, two-tone finish that catches the light beautifully.

Purple Mascara: The Unexpected Confidence Boost

If you want to look like you’ve slept eight hours (even if you haven’t), purple mascara is your secret weapon. It flatters almost everyone, adds warmth and vibrancy, and enhances your natural eye colour without feeling over the top.

Best for:

• Green or hazel eyes – purple makes them sparkle by contrasting with warm undertones.

• Olive and deep skin tones – rich purple hues add depth and complement golden undertones.

• Brunettes or redheads – purple mascara enhances warm hair colours and adds a luxurious twist to everyday makeup.

Try pairing purple lashes with a soft nude or peach eyeshadow for balance — it’s the perfect way to experiment with colour while keeping your look elevated and modern.

How to Wear Coloured Mascara (Without Looking Overdone)

If you’re new to coloured mascara, the key is subtlety and balance.
Here are a few pro tips:

• Keep the rest of your eye makeup simple — let your lashes do the talking.

• Match your tone: cool-toned skin suits blue/purple; warm tones shine with deep black or plum.

• Layer strategically — combine black with colour for dimension.

• Pair with neutral lips to avoid competing hues.

Coloured mascara should enhance your natural beauty, not overpower it.

Why Coloured Mascara Belongs in Your Makeup Bag

Beyond the obvious fun factor, coloured mascara is incredibly versatile.
It can:

• Brighten your eyes and skin tone.

• Add subtle colour without a full eyeshadow look.

• Instantly modernise a classic makeup routine.

In 2025, the “coloured lashes trend” isn’t about statement looks — it’s about personalised beauty. Whether you’re drawn to jet black for timeless impact, vivid blue for brightness, or deep purple for warmth and dimension, there’s a perfect shade waiting to elevate your everyday makeup.

When chosen thoughtfully, coloured mascara can do more than add colour — it can transform your entire face.

So, next time you reach for your lash wand, ask yourself:
Do I want classic confidence, playful brightness, or mysterious depth today?

Whatever your answer, there’s a colour to match your mood — and your eye colour.

Shop the Shades

Ready to try the trend everyone’s talking about?
Explore our Black, Blue, and Purple Mascaras – each designed for high definition, long wear, and maximum colour payoff.

SHOP THE COLOURED COLLECTION