Forget picking the “right” lip colour, this one finds you.
Magic Hue Lip Serum is your no-fuss, high-performance solution to effortless colour. Swipe it on and watch it shift — this smart formula adapts to your skin’s pH to deliver a custom shade that’s yours alone. No two swipes look the same — because no two faces are.
But it’s not just the colour that turns heads.
Packed with hydrating, conditioning ingredients, this serum smooths, softens, and adds a healthy sheen that lasts. Glossy feel, zero stick. Lip care meets colour, without the compromise.
Adaptive pigment technology for a custom hue
Hydrating formula that wears like skincare
Lightweight, non-sticky, ultra-comfortable finish
Enhances natural lip tone with a fresh, modern twist
Wear it solo or as a base — it plays well with others
This is lip colour that adjusts to you — not the other way around.
Swipe it. Watch it shift. Own the result.